The store I work at is part of a small business association, with all kinds of interesting members. I managed to find and capitalize on a cool opportunity. There are a couple of billboards around the city that haven't seen much use lately, so after wrangling with an ad agency in the association I set up a few pieces as a viral marketing campaign to get people interested in my show. I have no idea how effective it will be, but it looks cool.
They won't be up for long, let me know if you see them!
Edit: Yes, this is an April Fool's prank. I'm sorry for the temporary lapse in better judgement ^_^